Arm Investors with Actionable Information

Good investors are a startup’s most valuable resource. Keep your investors well informed and give them all to details so they can brag about your company with other potential investors, customers, and acquirers.

Never Miss an Update

The best way to keep them updated is an email sent out on a regular basis - either monthly for major investor or quarterly for smaller investors or angels. Pre-Seed to Series A companies may also opt for monthly updates and later stage startups from Series B onward can transition to quarterly updates. In either case you want to make sure that your updates are predictable.

Don’t Reply All

Never send out your updates as a bulk email with a list of investor on CC (carbon copy) or BCC (blind carbon copy). Always send each update individually. This is for two reasons: 1) you don’t want an investor to “reply all” and spam your other investors with questions or comments that they don’t care about. 2) Your are communication potentially sensitive or confidential information and more conservative investors may see a bulk email as careless.

No Surprises

Never surprise investors in an email update. If need to share negative or troubling news reach out to your investors via phone or Zoom before you send out the update email.

Ready to start sending update? Download the fully editable investor update email template here.